First few years of 60's were the not brightest times for
country and also for advertising sector. But with second half of decade
advertising had a recovery. There were attempts of photograph using in ads in
50's but as I analyzed here it was not the successful according to that years
print technologies. Still black and white, but in last few years of 60's the
photographed ads started to steal a role from illustrated ones first time in
history. Photo quality is still not great as nowadays, but it’s evolving and I
think it’s enough to overtake illustration which has maybe little lack of
realism in the eyes of consumer.
History of advertising photography*
Source: Ataturk Library Archives, Hurriyet-www.hurriyet.com.tr
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