I think using celebrities in any kind of advertising is strongest way of creating attention on consumer. In Turkey it wasn't used very often at first. The first celebrity supported advertising that I saw in archives was in 1950. It was Siemens radio ad with very popular local singer Müzeyyen Senar. It still continues today but 70’s were the prime of the celebrity branding in Turkey. Many popular artists were participated in ads. Using celebrities in ads is widely regarded as one of the easiest ways of sell a product. Today it is very often and we can understand that not every celebrity uses the product he or she promotes. But in the past consumer was more unconscious then today which make celebrity supported ads stronger. There* is a research about celebrity endorsements in advertising.
Source: Ataturk Library Archives, Hurriyet-www.hurriyet.com.tr
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