In 50’s newspapers was the most important medium of the advertising. With the evolution of the print technologies, people started to saw colorful prints. But the coloring was only sectional and not gives the impression of real colored prints. Hurriyet as like today was the flagship of the newspaper advertising and they had the best print “technology”. Usage of photographs in the prints was almost nonexistent. The main way of creating images was illustrations. There where many kinds of prints also there were some pioneers of todays mostly pictured and short texted ads. Especially Hurriyet gives pretty much area for advertising. Everyday in 50’s people saw almost one page filled with ads in Hurriyet’s 6 page layout and that page wasn’t the only page contains ads. There are many other small ads placed to other pages. This layout was showed differences in rare occasions but mostly it looks like what we mentioned here. Rest of the world, especially USA was not very different in creating ads. They were commonly used the illustration* for creating images. But if there is need to compare them with Turkey, they were started earlier to general coloring.
Source: Ataturk Library Archives, Hurriyet-www.hurriyet.com.tr
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