Turkish Advertising History

12 Ocak 2014 Pazar

5 Ocak 2014 Pazar

80’s were not started comfortable for Turkey. With second Military Coup*, country was not politically very stable. TV broadcast was continuing in one channel order with TRT*. It was also good times for Turkish advertising world with many foreign and local companies. It makes newspaper advertising stronger and various then the last decade. The most crucial difference between 70's and 80's was the very often tobacco advertising in 80's. All of ads had a warning below them about the health risks but it is small and almost unreadable. Almost those all cigarette ads were colored and very remarkable in terms of visualization. Cigarette and tobacco ads are banned today in Turkey. But 80’s were the time they were very popular.

Tobacco regulation in Turkey

Health Risk Warning

Source: Ataturk Library Archives, Hurriyet-www.hurriyet.com.tr
http://v3.arkitera.com/g71-sigara-yasagi.html?year=&aID=917
http://www.tobaccocontrollaws.org/legislation/country/turkey/aps-regulated-forms

4 Ocak 2014 Cumartesi

80's in Turkey

1980 Military Coup*-Turkey witnessed the second military coup in the begining of the decade.

3 Ocak 2014 Cuma

TV manufacturers ads in 70's

Television is by far one of the greatest inventions in the 20th century. 50’s were the times TV was spread through the world. But Turkey need to wait until late 60's to watch the first local broadcast. With TV manufacturers strong entry to the Turkish market, their ads started to seen on newspapers. Television manufacturer ads were the top of the most popular ads in 70's. Television also started its own industry and there was also many accessory ads like regulators for balancing voltage for protecting TV.

History of Television manufacturers in the world*

Source: Ataturk Library Archives, Hurriyet-www.hurriyet.com.tr

2 Ocak 2014 Perşembe

70's of the Turkish Advertising-TV vs. Newspaper

In 1968 TV was started to broadcast in Turkey. But people need to wait few more years before it becomes popular. Radio was effective too but with opportunity of visualization, printed media was the strongest advertising medium. TV was changed the rules. Turkey waited until 1972 to first TV advertisement. You can see the few examples of first Turkish TV ads.

History of television in Turkey*

First tv ads was of course black and white. There was some color TV broadcast in the world like United States. They were started colored broadcast in 1954 in Europe it was started in 1967. Finally Turkey witnessed the colored broadcast 1976. But before color TV era, newspapers in 70's took us to the colorful world of advertising and media. Not maybe at start, but 70's was the first decade people can see many colorful ads and news in the newspapers.

Source: Ataturk Library Archives, Hurriyet-www.hurriyet.com.tr
     http://www.marmaramedyagrubu.com/tv-reklamlari
     http://www.radikal.com.tr/turkiye/1970lerin_turkiyesi_nasildi-1034163
     http://en.wikipedia.org/wiki/Color_television

27 Aralık 2013 Cuma

70's in Turkey

Cyprus Peace Operation*-The operation made by Turkish army to collapse Greek military junta in the island.

Green Pine-Turkish Cinema*-It was very popular in 70's. Movie stars also singing in music halls and it was interesting era for Turkish show business

26 Aralık 2013 Perşembe

Music Hall advertising

In Turkish entertainment life, music hall culture was very common in the past. It is also continues today but the 60's and 70's was the climax of that type of nightlife. Of course those music halls were the loyal clients of the Turkish advertising agencies. They were promoted in newspapers very often. And also those type of ads used very large advertisement spaces. They were visually strong and as much as highest quality in the conditions of its period. It was very interesting culture in that time. There were highly famous singers like Müzeyyen Senar and Zeki Müren but also there was movie stars and comedians also participate in shows of music hall. If there is research about the Turkish advertising history, music hall ads should be part of it.